Track Your Ad Performance on WordPress

WordPress is the top website platform in use on the web today.  While originally designed as a blogging tool, today it is in use by many different types of websites.  Whether blog or otherwise, a good portion of WordPress sites are running some sort of ads. And regardless of the type of ads that a site runs, one of the toughest things to do is to track ad performance on WordPress, or on any other system for that matter. For ads generated by Google AdSense – where a script is given and you don’t control the ads – the Google system will track it for you. When you want to run your own image ads, it gets more difficult to track…until now.

In the past, you would manually add the ad image to your site along with a link to the advertiser’s destination site but there was no way to show how many impressions or clicks the ad actually received. Not being able to give the advertiser performance reports for an ad that they are paying for is a major problem. Without reporting, it is very difficult for them to see the value in advertising on your site, even if the ad seems to be working.

AdPlugg Tracks Your Ad Performance

AdPlugg has two parts to make the ad tracking work, first is the AdPlugg ad management system on our website. By creating a free account on our site, you can create ads, upload images and set the target url.  All of the ad tracking is reported in this system as well.  From your AdPlugg account, you can see the performance for each ad including its impressions and number of clicks.  You can easily download these reports to send to your advertiser.

The second part is the WordPress ad plugin which is installed on your website. Installing the plugin can be done by downloading the zip file or installing from the WordPress.org website. Once activated and your access code is entered, simply place the widget in the desired widget area. That’s it, the ads that you created in the ad management area will now display on your website and you will be able to track your ad performance on WordPress.

AdPlugg also offers a snippet version that can be used in non widget areas of your WordPress site or any other (non-wordpress) website. The code snippet is provided in the ad management area.  From there, you can copy and paste it into your website’s source code. Ads will display and track the same as they do when the widget is used.

Learn more about AdPlugg ad management or sign up now to start tracking your ad performance on WordPress and other sites.