AdPlugg is now fully compliant with the GDPR. The GDPR (General Data Protection Regulation) is an EU law governing personal data and how it can be collected and stored.
Using AdPlugg For GDPR Compliant Ad Serving
AdPlugg is a great fit for serving ads under the GDPR. This is because AdPlugg doesn’t store Personal Information regarding the end users that the system serves ads to.
This is not true of some other advertising systems. Some ad systems have been pushing personalization. This is where you might see an ad for diapers on a car site because the ad system knows who you are and that you have a baby.
AdPlugg has taken a more contextual approach. With AdPlugg, a site about cars will typically show ads for cars, car parts, etc.
Which ad is shown is up to placement by the Publisher/Advertiser and not at all based on Personal Data.
Because of this, serving ads using AdPlugg is exempt under Recital 26 (Not applicable to anonymous data) of the GDPR.
Cookie Law
Note: Under EU Law, you may still need a notice on your site notifying your users that your site uses cookies.
Disclaimer: We are not lawyers. Nothing on this website should be considered legal advice. Always consult with an attorney when making legal decisions.
GDPR and adplugg.com
To meet the requirements of the GDPR, we’ve made some changes to the adplugg.com website itself. These changes will be important to you, the user of the AdPlugg site and service.
New Legal Docs!
We’ve updated our Terms of Use and Privacy Policy to include language relating to how we handle personal data under the GDPR.
We’ve also added a new Audience Privacy Policy that has information regarding the privacy of ad audience members (persons viewing an ad served from AdPlugg).
Please take a minute to review the changes and additions to our legal docs.
New Privacy Settings Screen!
From within the system, you can now access and control your privacy settings. To access the new settings, click your username in the top right and go to User Settings. Then click the Privacy Settings link.
New Cookie Preferences Feature!
You can now control how the adplugg.com site interacts with third party systems. For instance, you can disable analytical tracking to have us anonymize the data that we send to Google Analytics. You can also disable Advertising Cookies. This will turn off our integrations with our advertising partners such as Facebook and Twitter.
New Personal Data Export Feature!
You can now get an export of your Personal Data. To use the feature, go to your Privacy Setting (see above) and then click the Personal Data Export link.
New Personal Data Purge Feature!
No longer using AdPlugg? After you cancel your account, you can now have us purge all of your old data from our systems.
To use the feature, go here.
Conclusion
While the GDPR brings a lot of new regulations for online businesses, the rights of individuals to personal privacy are important. Using AdPlugg can allow you to maximize your marketing and advertising potential while respecting the privacy rights of your readers and ad audiences.