Where can I implement an Impression Tracking URL?

Dear AdPlugg Support Team!

From our Client we got an Click Tracking URL as well as an Impression Tracking URL.

Within the page for the Ad settings (https://www.adplugg.com/apusers/ad/ads/13946) I only find a input field for the Click Trough URL.

Where can I implement the Impression Tracking URL?

Thank you for your help!

Submitted by rscharinger on Sat, 2025-06-14 - 8:16

Answers

Edit: 2022-01-27

We now have a "Trackers" feature available as a limited release feature. For anyone interested, please contact us to have the Trackers feature added to your account.

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Hi, we don't (at this point) have a way to add additional tracking pixels (often called piggyback pixels) to our standard ad formats. You can however, add them (and whatever else you want) to AdPlugg's "Custom" ad format. Here's an example of how to create a custom ad that includes an additional tracking pixel. Note that (as described in the comments) AdPlugg inserts the click through url and click target when the ad is served. You'll need to update this code to supply the path to your ad image and the path to your impression tracking pixel.

<script type="text/javascript">
  //NOTE: These variables will be automatically set by AdPlugg when the ad is served.
  var clickTag = "";
  var clickTarget = "_blank";
</script>
<a rel="nofollow" target="_self" href="#" onclick="if(clickTarget == '_blank') {window.open(clickTag, '_blank');} else {location.href = clickTag;}">
  <img width="300" height="250" src="PUT_PATH_TO_AD_IMAGE_HERE">
</a>
<img src="PUT_IMPRESSION_TRACKING_PIXEL_URL_HERE" style="display: none;">

Additionally, if you could, please add your request for a way to add additional impression tracking urls to the image and other ad formats on our Feedback and Ideas forum, we'll work to get the feature put in!

Submitted by collinkrawll on Sat, 2025-06-14 - 8:16

Thank You!

And how does this work for Video Ads?

Is the advertiser using a third party ad server or will they be sending you a video file for you to serve directly?

Hallo!

They sent me both:
* a code package (see below)
* and the video itself

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
CODE PACKAGE:
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Placement Details:
Placement ID: 17873806
Agency: Tiffany & Co. Global
Campaign: Tiffany & Co. Austria - TCO_TiffanyT_AT_2016_Campaign
Campaign ID: 672093
Site: vonsociety.com - vonsociety.com Front Page
Placement Name: TCO_AT_Tiffany T_vonsociety_ROS_1050x500_BigBanner
Package Name: TCO_AT_Tiffany T_vonsociety_ROS
Placement Format Type: Tracking Only
Booked Impressions: Unlimited
Placement Dates:
30.05.2016 06:00:00 - 27.06.2016 05:59:00

//To track Impressions use the following URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pl…
//To track Clicks use the following URL:
//Note: Please ensure that you implement a click tracking URL only in the clicks location in your ad server,
//and an impression tracking URL only in the impression tracking location.
//Client is solely responsible for, and Sizmek has no liability for, any failure to properly implement the URLs and any related billing and reporting discrepancies.

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&…]
====================================================

At first we used the video itself, uploaded it to adplugg and put the Click tracking URL in the field for "Click Trough URL". Than the advertiser mentioned that they could no see any impressions within their system. So I asked you where I can implement the Impression Tracking URL.

According to your suggestion we implemented the video banner as follows:
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The Ad works on the website (is shown and clickable). I can see the impressions at the report chart whithin the adplugg system. But I noticed that the clicks are not counted anymore by the adplugg system.

Can you please tell me what is wrong and why I can't see the clicks anymore on adplugg.com?

Thank you again!

In the code that you posted above, change the href field of your 'a' tag to be just '#'. This post from stack overflow explains why: http://stackoverflow.com/a/14867603. Along those same lines, you could also add 'return false;' to the end of the onclick attribute value.

Thank you again!

Now I implemented the code like this:
________________________________________________________________________________________________________________________________________________

Is this correct now?

Thank you!

Looks good to me.

Thank you for the feedback! But unfortunately adplugg still does not track the clicks on my banner. In the owerview on the page "home" I can see the impressions but the clicks are 0 although I clicked on the banner several times.

Please help me again!

Please try setting the href on the a tag to "#". Once you do that, please try clicking the ad and see if it works. At that point the only way to get to the click through url will be via AdPlugg.

Now I implemented the code like this whith the URL in the field "Click Trough URL" :

_________________________________________________________________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________________________________________

But than the banner does not lead me to http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&p... - the URL which I inserted in the field "Click Trough URL"

Where does it go? Can you please post the url to your site where we can see (and try) the ad or else please submit your url to us using our contact form. Thanks!

I sent you a message with the contact form!

I hope that I put the right email address into the field! Please send your answers to vsa@reichl.cc!

Submitted by rscharinger on Sun, 2025-06-22 - 8:16

Thank you!

How does this work for Video Ads?

I will add this to the Feedback and Ideas forum!

Submitted by rscharinger on Sun, 2025-06-15 - 8:16

Where can I implement an Impression Tracking URL?

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