Three Ads with Two Placements

Placements allow you to group ads so that they share the same targeting, schedule, etc. This allows you to configure a bunch of ads to behave the same way, which makes management easier. In this recipe, we are going to create two placements. One placement is going to target the home page. The second placement is going to target every page except the home page (all back pages). We are then going to create three ads. We are going to target one of them to the front page placement and the other two to the secondary page placement. When you pull it out of the oven, you will see one ad on the front page and the other two ads on all of the back pages of your site.

This article uses page targeting to demonstrate the power of placements. Check out the targeting recipes for more examples of how to use targeting.

Get Started

If you haven't already done so, download and install the AdPlugg Plugin.

Create The Placements

1. Log in to the AdPlugg Ad Manager and go to Ads and then Placements.
2. Click the Create New Placement button and configure the placement as follows:
   1. Name the placement "Front Page Placement".
   2. Under Targeting, choose "Only the specified pages" and enter <front> into the text box.
   3. Leave everything else at its default value.
   4. Save the Placement.
3. Create a second placement and configure it as follows:
   1. Name the placement "Back Page Placement".
   2. Under Targeting, choose "All pages except those listed " and enter <front> into the text box.
   3. Leave everything else at its default value.
   4. Save the Placement.

Create The Ads

1. Go to Ads > Ads and create a new ad as follows:
   1. Name the ad "Front Page Ad".
   2. Upload an image for the ad.
   3. Under Targeting, click on the Placement Targeting tab.
   4. Check the Front Page Placement checkbox.
   5. Save the ad.
2. Create a second ad as follows:
   1. Name the ad "Back Page Ad 1".
   2. Upload an image for the ad.
   3. Under Targeting, click on the Placement Targeting tab.
   4. Check the Back Page Placement checkbox.
   5. Save the ad.
3. Create a third ad as follows:
   1. Name the ad "Back Page Ad 2".
   2. Upload an image for the ad.
   3. Under Targeting, click on the Placement Targeting tab.
   4. Check the Back Page Placement checkbox.
   5. Save the ad.

Lastly, check the front page of your site and the secondary/back pages and confirm that the correct ads are displayed. To experiment, create more ads and add them to your placements also try modifying the placements to see how the settings affect all ads.