To A/B test your ads in AdPlugg, you can use Ad Groups (part of the AdPlugg Business Plan). Here's how to do it:
- From your AdPlugg dashboard, go to Ads > Ad Groups.
- Create an Ad Group. Name it something like "My A/B Test" and in the Targeting section, target the Ad Group to your Placement.
- Create your two Ads, target them both to the "My A/B Test" Ad Group that you created above. Make sure that the ads don't have any existing Zone or Placement targeting (they will get placed via the Placement targeting on the Ad Group). It will end up going Ad -> Ad Group -> Placement -> Zone.
- Go to Analytics > Reports and set up a new Report. From the Ads dropdown, select the two Ads. Change the Group By dropdown from "Group by Day" to "Group by Ad". Run the Report and look at which ad is getting the best CTR (Click Through Rate). Save the Report so that you can check back in on it later.
Please contact us if you have any questions or if you need any help getting it set up.
